Introduction In a world where beauty standards can often seem unreachable and societal expectations overwhelming, e.fek.tiv beauty emerges as a beacon of authenticity and self-expression. Our brand transcends the conventional beauty narrative, focusing not just on ethical and pure beauty products but also on empowering individuals to celebra

Introduction Chikankari, a traditional form of embroidery, represents a delicate dance of threads and needlework that has been cherished for centuries. With origins tracing back over four hundred years to Shiraz (modern-day Iran), Chikankari’s journey to India is as enchanting as the craft itself. Its evolution and prominence in Indian cul

In a world increasingly dominated by fast fashion, Simply Kitsch stands out as a beacon of creativity, sustainability, and traditional craftsmanship. Our designer label is dedicated to crafting handcrafted women's wear and accessories, each piece telling a unique story of artistry and attention to detail. By partnering with talented artisans, Simpl

The fashion industry has grown exponentially over the years. Women across demographics love exploring the latest fashion trends. But more often than not, exorbitant prices play spoilsport. The market size of women's innerwear across India in 2020 was approximately 321.64 billion Indian rupees and is estimated to reach 621.35 billion rupees by 2025.